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Privacy Policy

KEATLEY DETAIL PRIVACY POLICY

The following Privacy Policy describes the information and privacy practices for Keatley Detail service center, KeatleyDetail.com (the “Keatley Detail Web site”) and all other locations, occasions or events where your personal information is collected by, or on behalf of, Keatley Detail. When you provide us your personal information, you consent to the information practices described in this policy.

INFORMATION COLLECTED BY Keatley Detail

As part of your interaction with Keatley Detail, we may collect personal information such as:
• Contact information, including name, mailing address, phone number and e-mail address
• Make, model, year and color of cars, trucks or SUVs you bring into Keatley Detail
• Purchase information, including credit card number, and billing information

We may also collect demographic information, including age, personal interests and product preferences.

While taking advantage of services available from us, we may ask that you provide personal information. For example, we may request personal information when you:

• Purchase services
• Set up an account online
• Schedule a pick-up or delivery
• Contact us with a question or concern
• Participate in other activities with Keatley Detail


USES OF YOUR PERSONAL INFORMATION

We use the personal information you provide for purposes including, but not limited to: • Fulfilling requests for services or information
• Tracking and confirm online orders
• Delivering or picking up cars, trucks or SUVs
• Providing customer services
• Offering new products and services
• Improving the effectiveness of our Web sites, our marketing endeavors and our services and offers
• Conducting research and analysis
• Sending marketing communications
• Performing other business activities as needed


PERSONAL INFORMATION PROVIDED TO Keatley Detail FROM THIRD PARTIES

Information From/About Friends or Family

If you provide us information about others, or if others give us your information, we will only use that information for the specific reason it was provided. Examples include providing a friend's shipping address or using our Send-to-a-Friend option in our marketing e-mails.

SHARING OF PERSONAL INFORMATION

Keatley Detail does not sell or rent your personal information to third parties.

In addition, Keatley Detail may share customer information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:

• Fulfilling customer orders
• Sending Keatley Detail marketing communications
• Delivering your vehicles
• Scheduling and performing pick-ups or drop-offs
• Servicing your vehicle
• Fulfilling subscription services
• Sending regular mail and e-mail on behalf of Keatley Detail
• Processing credit card payments

The third parties with whom we conduct business are authorized to use your information only to perform the service for which they are hired. They are required to abide by the terms of our Privacy Policy including taking reasonable measures to ensure your personal information is secure.

From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may share certain personal information when we believe that such release is reasonably necessary to protect the rights, property and safety of others and ourselves. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.

CHOICES REGARDING YOUR PERSONAL INFORMATION

Once you provide your personal information, we may use it to send you offers, promotions and other marketing and customer experience content.

If you no longer wish to receive these communications, let us know by using whichever of the following methods is appropriate under the circumstances:

1. Follow the directions on a marketing e-mail or direct mail marketing communication you receive from us.
2. Call 415-957-111 with your request and current contact information.
3. Send an e-mail with your request and current contact information to: Privacy@KeatleyDetail.com.
4. Send a letter with your request and current contact information to:

Keatley Detail
Attn: Customer Care/Privacy
840 Harrison St.
San Francisco, CA 94107


If you send an e-mail or letter request, please be sure to include your full name, address, phone number and e-mail address, as well as the specific changes you would like to make. This will ensure we correctly identify you in our systems and accurately process your request.

Keatley Detail will take the appropriate steps to modify your preferences with respect to our marketing communications. Due to production, mailing and system timelines, it may take some time to process your request. The following guidelines are provided for your convenience:

• 10 business days for e-mails
• 30 business days for phone calls
• 30 business days for direct mail

Until your requested change takes effect, you may still receive marketing communications from us. If you send us your request by regular mail, please allow extra time for us to receive your notice.

Although you may have opted not to receive marketing communications, you may still receive business-related communications such as order confirmations, service notices, or other organization-related communications.

UPDATING YOUR PERSONAL INFORMATION

Keatley Detail wants your personal information to be accurate and complete. We provide several different methods for you to update your personal information.

To update your name, address, phone number and/or e-mail information:

1. If you've created an account on KeatleyDetail.com, you can update your online account information after logging into your account.
2. Call: 415-395-6008
3. Send a request to: Privacy@KeatleyDetail.com
4. Send a request to:
5. Keatley Detail
Attn: Customer Care/Privacy
840 Harrison St.
San Francisco, CA 94107


If you send an e-mail or letter request, please be sure to include your current information and the requested changes.

SECURITY OF YOUR PERSONAL INFORMATION

Whether you are shopping online or in our stores, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. Keatley Detail cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

Safe Shopping Policy on KeatleyDetail.com

We use a variety of information security measures to protect your online transactions with us. The Keatley Detail Web site uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL protects information you submit via our Web site such as ordering information including your name, address and credit card number. Information you provide to us via our in-store kiosk does not traverse the public Internet.

Choosing a Personal Password on KeatleyDetail.com

When you create an account on KeatleyDetail.com you are required to establish a password. To maximize your level of protection, you should choose at least 6-30 characters, using a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and account information. You have the ability to purchase on our site without creating an account; however, you will need to reenter your personal information each time you use our site in order to make a purchase.

COOKIES AND CLICKSTREAM TECHNOLOGY

Cookies

A cookie is a small data file that a Web site or an e-mail may save to your browser, which may then be stored on your hard drive. Our Web sites and e-mails use cookies to create a more personalized shopping experience for visitors to our site. Cookies simulate a continuous connection — they let us "remember" information about your preferences and session, and allow you to move within areas of our Web sites without reintroducing yourself.

Keatley Detail uses a third party to place cookies on your computer to collect non-personally identifiable information. Although our cookies may contain a unique user ID, they do not collect or store any personally identifiable information. However, you do have the option of saving your RewardZone membership ID in the cookie so it is easy to remember next time; this option will be found under My Profile.

You may choose to set your Web browser to not accept cookies. However, without enabling your cookies, you will not be able to view, create an account, or make purchases on the Keatley Detail Web site.

Clickstream Technology

Our Web server automatically collects clickstream information such as the address (or URL) of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you may have entered on our site, among other things.

Our Web site may also use other technologies to track which pages our visitors view. This anonymous clickstream data provides our customers with a better service experience and helps Keatley Detail understand how visitors use our Web site.

COLLECTION OF CHILDREN'S PERSONAL INFORMATION

We are committed to protecting the privacy of children. We do not knowingly or intentionally collect personal information online from children under the age of 13.

CALIFORNIA PRIVACY RIGHTS

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

To request a copy of the information disclosure provided by Keatley Detail pursuant to Section 1798.83 of the California Civil Code, please contact Privacy@KeatileyDetail.com.

CONCERNS ABOUT THE PRIVACY OR SECURITY OF YOUR PERSONAL INFORMATION

Please contact our Privacy Manager to report a known or suspected privacy or security breach or to submit privacy or security-related questions or complaints. After receiving your inquiry, we will respond within five business days. You may contact us in the following ways:

1. Call: 415-957-1111
2. Send a communication to: Privacy@KeatleyDetail.com
3. Send a letter to:
4. Keatley Detail
Attn: Privacy manager
840 Harrison St.
San Francisco, CA 94107


PRIVACY POLICY CHANGES

As Keatley Detail continues to improve the services, products and the features we provide, this policy is subject to change. If there are changes or additions to this Privacy Policy, we will post those changes here or in other formats for you to review. If we change our information practices or this Privacy Policy in such a way that your personal information may be used or shared in a manner not described in the Privacy Policy at the time you provided it, we will give you the opportunity to opt-out of having your information used or shared in that new manner.

Changes: Modified language describing security measures taken to protect personal information to enhance readability, increase clarity, and ensure compliance with law.

Last revision date: July 17, 2009